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On Visual Communications

A picture is worth a thousand words. Images can be photos, copy blocks, the totally designed package. Any time you produce a website, brochure, display, poster, postcard, or other promotional or marketing communication. Copy blocks randomly placed appear just as poorly as badly as fuzzy photos or poorly chosen color blocks. All visual communication reflects your company. Yes! You!

Therefore I ask that you to use communication professionals. Hire a writer. DO NOT WRITE YOUR OWN COPY. Utilizing an unbiased editor creates better copy. Use a photographer. Nothing worse than home-grown images when good photography takes into account balance, light and content. Hire a graphic designer. They’ve spent the time to know color, fonts, layout and design, to pull all elements together to project a feel, look – a vision. If you don’t have those relationships, hire a marketing generalist with quality contacts. They can also help direct your message, get you focused, create a campaign with a measurable goal.

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About dberkey

[dberkeygroup] is your communication fulfillment team. We let you deal with your business, while we manage your communication and marketing projects. We deal with the "how", utilizing a variety of technologies to better manage your communication needs. Through a group network, dberkeygroup helps get your message out, from concept to completion. Why waste your time trying to figure out the "how" in your marketing efforts, when you should be spending time on the business you know? Some of the projects and goals we have helped succeed: - Cross selling products to various markets. - Fund raising with non-profits. - Generate more RFP opportunities. - Simplify a lead generating process. - Create brand awareness. - Help with trade show presence. Some projects involve creative people, such as graphic designers, writers and website developers. Others involve mail houses, printers (offset, digital or wide format). Other projects involve a mix of many sources. With [dberkeygroup], you only pay for what you need. No extraneous overhead, not lots of employees. We target with the best sources because how your clients see you is important. Our job is to make you and your business look good and make those projects as simple for you as possible.


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