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QR Codes – Part of Cross Media Marketing

Use QR Codes for Cross Media Marketing Solutions. But 1st, what are QR Codes? How can you use them? QR codes are 2D bar codes for quick response via bar code readers or smart phones with readers. They link to whatever information you assign them. Hence, they are used extensively in Japan where Toyota developed them (1994), for inventory control to money transfers. Pretty cool to swipe a smart phone over a QR code that permits you to transfer money at a bank. Mobile banking!

Now, it is common for businesses to use QR codes on business cards, advertising and brochures. The codes drive traffic to their web sites or deliver SMS messages with pertinent information. QR codes delivers information quickly to the person scanning the code, so they are ideal for printed matter with limited information, yet great graphics and pertinent content, to drive readers to digital catalogs, landing pages, and other online information.

That’s why I look at QR codes as a part of the marketing solution. They are another tool for [dberkeygroup] to use in helping out their clients.

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About dberkey

[dberkeygroup] is your communication fulfillment team. We let you deal with your business, while we manage your communication and marketing projects. We deal with the “how”, utilizing a variety of technologies to better manage your communication needs. Through a group network, dberkeygroup helps get your message out, from concept to completion. Why waste your time trying to figure out the “how” in your marketing efforts, when you should be spending time on the business you know?

Some of the projects and goals we have helped succeed:
– Cross selling products to various markets.
– Fund raising with non-profits.
– Generate more RFP opportunities.
– Simplify a lead generating process.
– Create brand awareness.
– Help with trade show presence.

Some projects involve creative people, such as graphic designers, writers and website developers. Others involve mail houses, printers (offset, digital or wide format). Other projects involve a mix of many sources. With [dberkeygroup], you only pay for what you need. No extraneous overhead, not lots of employees. We target with the best sources because how your clients see you is important.

Our job is to make you and your business look good and make those projects as simple for you as possible.

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