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Does personalization really work?

It may be worth reading a comment I made on my dberkeygroup FB page. I was provided some information from Mind Fire about a collective of data base campaigns, produced nationally, reflecting the results of vertical market campaigns. Some vertical markets do not do well with direct response campaigns of any kind. Others do very well, and through personalization plus an increase in various touch points, they do many times better. At any rate it’s worth reading the results. Marketers will understand that numbers matter, as numbers determine success of campaigns.

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About dberkey

[dberkeygroup] is your communication fulfillment team. We let you deal with your business, while we manage your communication and marketing projects. We deal with the “how”, utilizing a variety of technologies to better manage your communication needs. Through a group network, dberkeygroup helps get your message out, from concept to completion. Why waste your time trying to figure out the “how” in your marketing efforts, when you should be spending time on the business you know?

Some of the projects and goals we have helped succeed:
– Cross selling products to various markets.
– Fund raising with non-profits.
– Generate more RFP opportunities.
– Simplify a lead generating process.
– Create brand awareness.
– Help with trade show presence.

Some projects involve creative people, such as graphic designers, writers and website developers. Others involve mail houses, printers (offset, digital or wide format). Other projects involve a mix of many sources. With [dberkeygroup], you only pay for what you need. No extraneous overhead, not lots of employees. We target with the best sources because how your clients see you is important.

Our job is to make you and your business look good and make those projects as simple for you as possible.

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