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Do QR Code Work?

There’s been a lot of talk about QR codes lately. Is the exponential growth in the use of these codes  reality or hype? It’s reality. You know how I know? I’ve seen some of the the data.

Many of the companies offering mobile barcode scanning and mobile payments solutions are releasing the data from their servers, showing the explosive growth in the use of these codes. Many of these companies offer the data on a quarterly or year-over-year basis, making this growth very easy to see.

Mobio Identity Solutions, a mobile payments solution, shows growth so exponential that it makes your head turn. In fact, its most recent report is called “The Whiplash Edition”, reflecting the effects of QR codes to their services.

Recently, one of my vendors compiled as much adoption, growth, and demographic data on the use of QR and other mobile barcodes as they could find and published it in a single report.

Here’s some of the data they shared with me:

1. Between Q1 2010 and Q1 2011, the number of scans going through ScanBuy’s ScanLife system (whether 1d or 2d barcodes) has gone from 10 scans per minute to 60 scan per minute. Scans are now coming from 128 countries around the world.

2. Over this same period, ScanBuy found an 850% increase in active users, 400% increase in use application downloads, and 810% increase in total mobile barcode scans.

3. 3GVision (iNigma barcode scanning software) shows the same trends. Scans running through its system grew by 20.0% between Q2/2011 and Q3 2011. Daily scans now come from 141 different countries.

4. Between Q1 – 2010 – Q1 2011, Mobio Identity, an international mobile payments and marketing company, reports a whopping 4549% growth in QR code scanning.

5. According to a survey of smartphone owners conducted on behalf of MGH, a Maryland-based ad agency, QR code users are primarily between 35-54 years old, have university+ educations, and have household incomes over $50,000 per year. What a great target market!

What does all this mean for you? If you have been seeing QR codes as a trend, it’s time to take them seriously.


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About dberkey

[dberkeygroup] is your communication fulfillment team. We let you deal with your business, while we manage your communication and marketing projects. We deal with the "how", utilizing a variety of technologies to better manage your communication needs. Through a group network, dberkeygroup helps get your message out, from concept to completion. Why waste your time trying to figure out the "how" in your marketing efforts, when you should be spending time on the business you know? Some of the projects and goals we have helped succeed: - Cross selling products to various markets. - Fund raising with non-profits. - Generate more RFP opportunities. - Simplify a lead generating process. - Create brand awareness. - Help with trade show presence. Some projects involve creative people, such as graphic designers, writers and website developers. Others involve mail houses, printers (offset, digital or wide format). Other projects involve a mix of many sources. With [dberkeygroup], you only pay for what you need. No extraneous overhead, not lots of employees. We target with the best sources because how your clients see you is important. Our job is to make you and your business look good and make those projects as simple for you as possible.

One Response to “Do QR Code Work?”

  1. Thanks David for the concrete report on an abstract concept. QR codes are one of the many new products/concepts generated by social media that is hard to get the true nitty gritty on.

    Lee Mozena / Owner
    Zenith Communication

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