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You hear about this all the time. Target your audience. So I ask you ….. do you?

Let me ask you: how many pieces of “junk” mail and email do you receive? Why do you call it “junk”?

Pretty simple. Junk = non-targeted message. It missed its mark. Didn’t concern you. Wasn’t relevant, not part of your focus. Didn’t fit into your life habits.

How do we, as business people, become more successful in targeting audiences? How do we focus our messages appropriately, so the right message is directed at the right audience, creating some kind of action?

My experience is that most biz owners have the answers. They just don’t ask the right questions? It’s why I see bizcards that look like brochures: too much information. NO ONE BUYS FROM A BIZ CARD! They buy from people. And, people take action when the person they’re dealing with is trusted and offers the right product/service that addresses their concerns, habits and focus.

It’s no different in your particular area of Seattle, where I’m located. People are the same all over. Your messages need to address where in the buying cycle are you is your target audience. It needs address the target focus, concerns and habits. It must be relevant to their needs. It must be important to them. Hence, the message might have to engage the recipient, or be informative. It may have to tell why they need the service, to overcome objections to why someone should or should not buy, join, donate, etc. If the message doesn’t work, and sometimes it won’t, what then? Then, you need to rethink, question, and try again!

If you are interested in knowing more, you can contact me. My name is David.


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About dberkey

[dberkeygroup] is your communication fulfillment team. We let you deal with your business, while we manage your communication and marketing projects. We deal with the "how", utilizing a variety of technologies to better manage your communication needs. Through a group network, dberkeygroup helps get your message out, from concept to completion. Why waste your time trying to figure out the "how" in your marketing efforts, when you should be spending time on the business you know? Some of the projects and goals we have helped succeed: - Cross selling products to various markets. - Fund raising with non-profits. - Generate more RFP opportunities. - Simplify a lead generating process. - Create brand awareness. - Help with trade show presence. Some projects involve creative people, such as graphic designers, writers and website developers. Others involve mail houses, printers (offset, digital or wide format). Other projects involve a mix of many sources. With [dberkeygroup], you only pay for what you need. No extraneous overhead, not lots of employees. We target with the best sources because how your clients see you is important. Our job is to make you and your business look good and make those projects as simple for you as possible.

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