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What’s new in the mobile space?

Hold on to your hats. The mobile space is about to change. A new company is about to come on the scene, called ViaBlitz. I just met with Jari Kristensen, the owner. So what’s new?

Currently, your mobile space is monitored and controlled by a 3rd party. Is that what you want? We get bombarded by Google, Facebook, Pinterest, etc. as they measure what you’re sharing, then provide you ads for items they think we want. Well, Jari has built a different mousetrap.

First of all, ViaBlitz is not interested in what you share. That has no value … to them. However, if you share an interest via this platform, that information can be geo-located for whom it’s intended or made public by the one who owns the information you shared.

So, let’s make this simple and provide 2 examples:
1) QFC puts out a Blitz code, like a QR code, connected to a new item for sale. Let’s say a discount coupon for hemp milk. It is seen & scanned by someone’s mobile. They can remark on the discount or on the hemp milk. Those comments may be seen by others who either scan that code or with whom they share that code, mobile to mobile. QFC controls whether comments are public or not, protecting their brand. The mobile user may get pinged by QFC whenever it enters the store about hemp milk, which they’ve demonstrated they like, but that message does NOT follow them out the store. Information sharing is geo-located.
2) A person has downloaded ViaBlitz. They know their spouse will be at QFC sometime later that day. They upload a list of items to be purchased onto their app, placing it at the QFC store. That list appears on their spouse’s phone when they enter the store. It does NOT follow them out. They never had to check a text while driving or remember to look at a text or email received 2 or 3 hours ago. So, the message reaches the person who needs it, when they need it and a firewall goes up creating privacy.

There is so much more to this, that ViaBlitz will not be putting everything out at once. VB will put out the business subscriber version, so a business can track what coupon is used, when, where and by which mobile number (not names and addresses … remember, they don’t care). VB will also have 3 free apps for consumers to use and play with, like the coupon player and location sharing. To get full functionality, they’ll have to charge for an app that will be more like a OS for your mobile device.

So look out Google, Facebook, etc. the mobile space is about us controlling our own information not sharing it with a 3rd party. I want to control my interests with whom I want and where it’s shared. ViaBlitz is going to allow that to happen.

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About dberkey

[dberkeygroup] is your communication fulfillment team. We let you deal with your business, while we manage your communication and marketing projects. We deal with the "how", utilizing a variety of technologies to better manage your communication needs. Through a group network, dberkeygroup helps get your message out, from concept to completion. Why waste your time trying to figure out the "how" in your marketing efforts, when you should be spending time on the business you know? Some of the projects and goals we have helped succeed: - Cross selling products to various markets. - Fund raising with non-profits. - Generate more RFP opportunities. - Simplify a lead generating process. - Create brand awareness. - Help with trade show presence. Some projects involve creative people, such as graphic designers, writers and website developers. Others involve mail houses, printers (offset, digital or wide format). Other projects involve a mix of many sources. With [dberkeygroup], you only pay for what you need. No extraneous overhead, not lots of employees. We target with the best sources because how your clients see you is important. Our job is to make you and your business look good and make those projects as simple for you as possible.


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