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Learning about Twitter

I’m relatively new to Twitter. Fortunately, I have a friend who is a social media maven. She handles celebrities and VIP’s who need to be seen. See #CelebGhostWriter on Twitter. She retweeted this article from which I’ve copied/pasted the germane info. Great info for the uninitiated.


Twitter has changed the way businesses communicate with consumers. No longer required to pick up the phone to connect with you, Twitter gives potential clients easy access to your brand story.

Want to expand your presence through the power of Twitter? Follow these simple rules!

  • You only have 140 characters to share your message. Keep it concise, but useful.
  • Be quick in responding to comments and questions. Monitor your mentions!
  • Avoid going on negative rants, keep it positive and upbeat! No, this doesn’t mean you can’t have a bad day, just don’t make every day a bad day that’s shared across Twitter.
  • Are you tweeting for business? Don’t make the mistake of only posting business content. Find a balance between business and personal tweets. People want to get to know the person behind the brand.
  • Use Twitter to listen to what’s being said about your business. Now respond in a conversational and authentic way.

I’m always impressed with the team at Sprout Social. As a company focused on providing a robust social media management tool, Sprout Social walks the talk.

Just browse through their Twitter stream and you’ll see how interactive and responsive they are.


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About dberkey

[dberkeygroup] is your communication fulfillment team. We let you deal with your business, while we manage your communication and marketing projects. We deal with the "how", utilizing a variety of technologies to better manage your communication needs. Through a group network, dberkeygroup helps get your message out, from concept to completion. Why waste your time trying to figure out the "how" in your marketing efforts, when you should be spending time on the business you know? Some of the projects and goals we have helped succeed: - Cross selling products to various markets. - Fund raising with non-profits. - Generate more RFP opportunities. - Simplify a lead generating process. - Create brand awareness. - Help with trade show presence. Some projects involve creative people, such as graphic designers, writers and website developers. Others involve mail houses, printers (offset, digital or wide format). Other projects involve a mix of many sources. With [dberkeygroup], you only pay for what you need. No extraneous overhead, not lots of employees. We target with the best sources because how your clients see you is important. Our job is to make you and your business look good and make those projects as simple for you as possible.


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