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Typography 101

For you edification from Print Magazine, I’m posting the following: Barbs, beaks, brackets, bowls. Baffled by typography terms? You’re not alone. One of the most common questions we field at Print is what the heck typography’s various terms all mean. We called in Denise Bosler, author of Mastering Type: The Essential Guide to Typography for Print and […]

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Washington Post’s Mensa Invitational

Just for fun! The Washington Post’s Mensa Invitational once again invited readers to take any word from the dictionary, alter it by adding, subtracting, or changing one letter, and supply a new definition. Here are the winners: 1. Cashtration (n.): The act of buying a house, which renders the subject financially impotent for an indefinite […]

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Learning about Twitter

I’m relatively new to Twitter. Fortunately, I have a friend who is a social media maven. She handles celebrities and VIP’s who need to be seen. See #CelebGhostWriter on Twitter. She retweeted this article from which I’ve copied/pasted the germane info. Great info for the uninitiated. Twitter Twitter has changed the way businesses communicate with consumers. […]

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What’s new in the mobile space?

Hold on to your hats. The mobile space is about to change. A new company is about to come on the scene, called ViaBlitz. I just met with Jari Kristensen, the owner. So what’s new? Currently, your mobile space is monitored and controlled by a 3rd party. Is that what you want? We get bombarded […]

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Guide to Small Business Marketing Budgets
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Your Marketing Budget

The image shows what’s important when forming a marketing budget. Look at what’s pertinent to your goals and objectives. Don’t always just follow the other guy.

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Health Insurance

So what’s so affordable about health care insurance? It keeps climbing faster than salaries and cost of living. Actually, it increases one’s cost of living substantially. If you talk to a health insurance exec, they blame the docs. Never mind their own salaries. That has nothing to do with their rates. (Have to chuckle here.) […]

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Video Email

As you know, I’m always looking for new ways my clients can get their word out cost effectively. And now, I’ve found a new method: video email. It’s always been rather an expensive proposition. But, by partnering with Wlinked, I can now offer video email, conferencing, broadcast, etc. for very little. For the moment, I […]

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Targeting

You hear about this all the time. Target your audience. So I ask you ….. do you? Let me ask you: how many pieces of “junk” mail and email do you receive? Why do you call it “junk”? Pretty simple. Junk = non-targeted message. It missed its mark. Didn’t concern you. Wasn’t relevant, not part […]

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Marketing Contractors

Today, Fri., 12/2/2011, I was in conversation with a friend whose business deals with contractors and others within the building industry. Although he is in the financial side of the business, he’s always asked what to do about marketing their services. And that they need a job NOW. Why he asked me is that I […]

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Do QR Code Work?

There’s been a lot of talk about QR codes lately. Is the exponential growth in the use of these codes  reality or hype? It’s reality. You know how I know? I’ve seen some of the the data. Many of the companies offering mobile barcode scanning and mobile payments solutions are releasing the data from their […]

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