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Does personalization really work?

It may be worth reading a comment I made on my dberkeygroup FB page. I was provided some information from Mind Fire about a collective of data base campaigns, produced nationally, reflecting the results of vertical market campaigns. Some vertical markets do not do well with direct response campaigns of any kind. Others do very […]

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Artists vs Vendors

This is a response to Seth’s Blog: Talent and vendors: Your first statement sums it up; sometimes an artist is a vendor and sometimes a vendor may be an artist. It all depends upon the creative talent that is brought forth in any project. For instance, I have worked with many “artists” as their “vendor”, when […]

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Find me on Thumbtack

Click here <a href=”To look great, you need connections. We have them.“> to see my Thumbtack profile.

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QR Codes – Part of Cross Media Marketing

QR Codes – Part of Cross Media Marketing

Use QR Codes for Cross Media Marketing Solutions. But 1st, what are QR Codes? How can you use them? QR codes are 2D bar codes for quick response via bar code readers or smart phones with readers. They link to whatever information you assign them. Hence, they are used extensively in Japan where Toyota developed […]

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Lots of touch points

We all receive direct mail and direct e-mail. We call it JUNK mail. Within 3 seconds we decide to trash it: round file or trash folder. Trying to connect with new prospects can be difficult, whether you’re selling items or services B2B or B2C. So how do you get by these built in resistance levels? […]

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On Visual Communications

A picture is worth a thousand words. Images can be photos, copy blocks, the totally designed package. Any time you produce a website, brochure, display, poster, postcard, or other promotional or marketing communication. Copy blocks randomly placed appear just as poorly as badly as fuzzy photos or poorly chosen color blocks. All visual communication reflects […]

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Graphic Designer vs The Client

You have to admit, many clients don’t have a clue as to what works for print. This YouTube video demonstrates some of the frustrations graphic designers and printers have with clients whose only experience with print is using MS applications. My disclaimer: video uses graphic language, and I know of no designer that would actually […]

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Biznik

Having been in Biznik for over 2 years, I have not found it a place for new business. Unfortunately, I do not print $30 business cards. My business is in custom work in all graphics, marketing and communication solutions. Printing is only a part of the available solutions. However, I have found it a place […]

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What a client wants

What does a client expect from their rep? This client put out a treatise. Is it doable?

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Variable data – does it work?

Variable data printing may be the answer to reaching out over an online solution. Sometimes, it can offer huge rewards, offering better ROI.

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