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Typography 101

For you edification from Print Magazine, I’m posting the following: Barbs, beaks, brackets, bowls. Baffled by typography terms? You’re not alone. One of the most common questions we field at Print is what the heck typography’s various terms all mean. We called in Denise Bosler, author of Mastering Type: The Essential Guide to Typography for Print and […]

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Washington Post’s Mensa Invitational

Just for fun! The Washington Post’s Mensa Invitational once again invited readers to take any word from the dictionary, alter it by adding, subtracting, or changing one letter, and supply a new definition. Here are the winners: 1. Cashtration (n.): The act of buying a house, which renders the subject financially impotent for an indefinite […]

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Learning about Twitter

I’m relatively new to Twitter. Fortunately, I have a friend who is a social media maven. She handles celebrities and VIP’s who need to be seen. See #CelebGhostWriter on Twitter. She retweeted this article from which I’ve copied/pasted the germane info. Great info for the uninitiated. Twitter Twitter has changed the way businesses communicate with consumers. […]

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What’s new in the mobile space?

Hold on to your hats. The mobile space is about to change. A new company is about to come on the scene, called ViaBlitz. I just met with Jari Kristensen, the owner. So what’s new? Currently, your mobile space is monitored and controlled by a 3rd party. Is that what you want? We get bombarded […]

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Guide to Small Business Marketing Budgets
Explore more infographics like this one on the web's largest information design community - Visually.

Your Marketing Budget

The image shows what’s important when forming a marketing budget. Look at what’s pertinent to your goals and objectives. Don’t always just follow the other guy.

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R.A.M.P.

I met a person by the name of Dan Singley. He was kind enough to spend an hour with me over coffee, a few days after i’d heard him speak to a group of small business owners. He changed the way I think of printing or other marketing promotions my clients may choose.  Whether I’m helping […]

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Targeting

You hear about this all the time. Target your audience. So I ask you ….. do you? Let me ask you: how many pieces of “junk” mail and email do you receive? Why do you call it “junk”? Pretty simple. Junk = non-targeted message. It missed its mark. Didn’t concern you. Wasn’t relevant, not part […]

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Artists vs Vendors

This is a response to Seth’s Blog: Talent and vendors: Your first statement sums it up; sometimes an artist is a vendor and sometimes a vendor may be an artist. It all depends upon the creative talent that is brought forth in any project. For instance, I have worked with many “artists” as their “vendor”, when […]

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Lots of touch points

We all receive direct mail and direct e-mail. We call it JUNK mail. Within 3 seconds we decide to trash it: round file or trash folder. Trying to connect with new prospects can be difficult, whether you’re selling items or services B2B or B2C. So how do you get by these built in resistance levels? […]

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On Visual Communications

A picture is worth a thousand words. Images can be photos, copy blocks, the totally designed package. Any time you produce a website, brochure, display, poster, postcard, or other promotional or marketing communication. Copy blocks randomly placed appear just as poorly as badly as fuzzy photos or poorly chosen color blocks. All visual communication reflects […]

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