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Typography 101

For you edification from Print Magazine, I’m posting the following: Barbs, beaks, brackets, bowls. Baffled by typography terms? You’re not alone. One of the most common questions we field at Print is what the heck typography’s various terms all mean. We called in Denise Bosler, author of Mastering Type: The Essential Guide to Typography for Print and […]

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Guide to Small Business Marketing Budgets
Explore more infographics like this one on the web's largest information design community - Visually.

Your Marketing Budget

The image shows what’s important when forming a marketing budget. Look at what’s pertinent to your goals and objectives. Don’t always just follow the other guy.

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I met a person by the name of Dan Singley. He was kind enough to spend an hour with me over coffee, a few days after i’d heard him speak to a group of small business owners. He changed the way I think of printing or other marketing promotions my clients may choose.  Whether I’m helping […]

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Do QR Code Work?

There’s been a lot of talk about QR codes lately. Is the exponential growth in the use of these codes  reality or hype? It’s reality. You know how I know? I’ve seen some of the the data. Many of the companies offering mobile barcode scanning and mobile payments solutions are releasing the data from their […]

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Artists vs Vendors

This is a response to Seth’s Blog: Talent and vendors: Your first statement sums it up; sometimes an artist is a vendor and sometimes a vendor may be an artist. It all depends upon the creative talent that is brought forth in any project. For instance, I have worked with many “artists” as their “vendor”, when […]

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Lots of touch points

We all receive direct mail and direct e-mail. We call it JUNK mail. Within 3 seconds we decide to trash it: round file or trash folder. Trying to connect with new prospects can be difficult, whether you’re selling items or services B2B or B2C. So how do you get by these built in resistance levels? […]

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On Visual Communications

A picture is worth a thousand words. Images can be photos, copy blocks, the totally designed package. Any time you produce a website, brochure, display, poster, postcard, or other promotional or marketing communication. Copy blocks randomly placed appear just as poorly as badly as fuzzy photos or poorly chosen color blocks. All visual communication reflects […]

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Graphic Designer vs The Client

You have to admit, many clients don’t have a clue as to what works for print. This YouTube video demonstrates some of the frustrations graphic designers and printers have with clients whose only experience with print is using MS applications. My disclaimer: video uses graphic language, and I know of no designer that would actually […]

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