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Typography 101

For you edification from Print Magazine, I’m posting the following: Barbs, beaks, brackets, bowls. Baffled by typography terms? You’re not alone. One of the most common questions we field at Print is what the heck typography’s various terms all mean. We called in Denise Bosler, author of Mastering Type: The Essential Guide to Typography for Print and […]

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R.A.M.P.

I met a person by the name of Dan Singley. He was kind enough to spend an hour with me over coffee, a few days after i’d heard him speak to a group of small business owners. He changed the way I think of printing or other marketing promotions my clients may choose.  Whether I’m helping […]

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Artists vs Vendors

This is a response to Seth’s Blog: Talent and vendors: Your first statement sums it up; sometimes an artist is a vendor and sometimes a vendor may be an artist. It all depends upon the creative talent that is brought forth in any project. For instance, I have worked with many “artists” as their “vendor”, when […]

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QR Codes – Part of Cross Media Marketing

QR Codes – Part of Cross Media Marketing

Use QR Codes for Cross Media Marketing Solutions. But 1st, what are QR Codes? How can you use them? QR codes are 2D bar codes for quick response via bar code readers or smart phones with readers. They link to whatever information you assign them. Hence, they are used extensively in Japan where Toyota developed […]

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Lots of touch points

We all receive direct mail and direct e-mail. We call it JUNK mail. Within 3 seconds we decide to trash it: round file or trash folder. Trying to connect with new prospects can be difficult, whether you’re selling items or services B2B or B2C. So how do you get by these built in resistance levels? […]

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Variable data – does it work?

Variable data printing may be the answer to reaching out over an online solution. Sometimes, it can offer huge rewards, offering better ROI.

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