Warning: Creating default object from empty value in /home/allsmbsi/public_html/wp-content/themes/_woo/headlines/functions/admin-hooks.php on line 160

Mailing Services

The use of mail is still a very effective tool in your marketing efforts. Most think of direct mail or creation of “junk mail”. However, 79% of most businesses utilizing direct mail find it to be effective, according to MarketingSherpa. There must be a reason they keep going back to the well. Plus, we all get more “Junk” form e-mail than through the USPS. Even teenagers look through their regular, printed “snail mail” with 14% of them doing it daily, according to the USPS.

If you check my other comments about content marketing and use of personalization, you can see that direct response marketing involves more than print. You will see that print can help drive people to online choices. The Print On Demand initiative (PODi) claims that given the choice between online response to offers vs print-based or traditional forms of responses, approximately 30% choose traditional response vehicles. So why give up that potential in your marketing efforts?

Mailing services work.