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If you want to look special. You want to be unique. You don’t want to appear as a “me too” person. Then spend a bit more on your business cards, flyers and mailers. Add foil, gold, silver, red, white, yellow or even clear. Use die cutting or impression printing to provide texture to your marketing.

I have been using letterpress for just that purpose. A mailer trying to raise funds or get subscribers gets looked at more if it appears different than the rest of the pack. A business card that looks and feels impressive gets more recognition, is kept and referred to more often.

So be remembered. Use letterpress.