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Offset Printing

To me, offset offers the highest quality of printing. It is best for longer runs and offers the widest variety of paper stocks. I suggest offset if your design is complex, utilizing PMS colors or ink treatments, like spot varnishes or UV finishes, or your design includes screen gradients. I also prefer it for high end pieces with images involving subtle shades, or the client wants high resolution. I have vendors that print offset from as low as 175 line per inch (lpi) to 10 microns stochastic dot.

It is also more expensive than digital printing, for instance, on short runs, but if printing quantities, it is more economical. That is why offset is the perfect choice for most brochures, catalogs, posters, mailing packages, as well as business collateral (letterhead, envelopes and business cards). Plus, todays presses can tap into shorter runs, as low as 500 with automated plate hanging and computer-to-plate technologies. New presses have digital front ends, making make-readies practically automatic with color profiles sent from the prepress department, leaving very little color shifting on press checks.