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Tag Archives: ROI
QR Codes – Part of Cross Media Marketing

QR Codes – Part of Cross Media Marketing

Use QR Codes for Cross Media Marketing Solutions. But 1st, what are QR Codes? How can you use them? QR codes are 2D bar codes for quick response via bar code readers or smart phones with readers. They link to whatever information you assign them. Hence, they are used extensively in Japan where Toyota developed […]

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Lots of touch points

We all receive direct mail and direct e-mail. We call it JUNK mail. Within 3 seconds we decide to trash it: round file or trash folder. Trying to connect with new prospects can be difficult, whether you’re selling items or services B2B or B2C. So how do you get by these built in resistance levels? […]

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Variable data – does it work?

Variable data printing may be the answer to reaching out over an online solution. Sometimes, it can offer huge rewards, offering better ROI.

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