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Tag Archives: Sales

R.A.M.P.

I met a person by the name of Dan Singley. He was kind enough to spend an hour with me over coffee, a few days after i’d heard him speak to a group of small business owners. He changed the way I think of printing or other marketing promotions my clients may choose.  Whether I’m helping […]

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Lots of touch points

We all receive direct mail and direct e-mail. We call it JUNK mail. Within 3 seconds we decide to trash it: round file or trash folder. Trying to connect with new prospects can be difficult, whether you’re selling items or services B2B or B2C. So how do you get by these built in resistance levels? […]

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Graphic Designer vs The Client

You have to admit, many clients don’t have a clue as to what works for print. This YouTube video demonstrates some of the frustrations graphic designers and printers have with clients whose only experience with print is using MS applications. My disclaimer: video uses graphic language, and I know of no designer that would actually […]

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What a client wants

What does a client expect from their rep? This client put out a treatise. Is it doable?

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